Last week, Apple unveiled the newest version of Apple TV. It’s a stark contrast to what Google’s attempting to create. That’s the topic of this week’s Engadget column.
Apple’s shown the ability to do the two things that will make Apple TV a success over time: engineer content deals once thought impossible and evangelize developers. What we saw this week is likely just the next step in the larger iOS platform play — although the TV is the next battleground for connected screens and applications, the platform is what matters in the long term, and Apple should treat the battle for the living room as a marathon, not a sprint.