App stores are not enough for mobile platform providers

This week’s Engadget column look at the efforts mobile platform providers have put into creating app stores for their eco-system. That’s a good thing but ti’s going to take more than an app store to be competitive going forward.

There’s a battle going on for mobile platform supremacy, and right now there are simply too many platforms to succeed long term. And the old rules simply don’t apply any more, as the criteria for mobile platform success in mobile reaches beyond simply having a well-stocked app store. It will take much more than an app store to drive success — the key factor between success and irrelevance will increasingly be the cohesive application story each platform provider can tell. Look for the platforms with the out of-the-box and core experiences that also allow developers to best leverage and monetize their apps to make the cut long term. The wise vendors will figure this out sooner, while the others will begin a long slide into irrelevance.

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