I was wrong

June 5, 2009

i’ve long stated that there’s a worldwide market for 50,000 of anything when it comes to consumer electronics. In the case of MIDs though, it appears that there’s not even a market for that many.

DigiTimes is reporting sales of just 30,000 units compared to the 150,000 – 200,000 units Intel promised estimated. Intel claims that the weak sales were due to the global economic downturn but we have another opinion: mainstream consumers don’t want a device that is too big for the pocket, provides less functionality than a netbook, and is priced like a laptop.

Of course, a lot depends on how you define a MID. While, I’ll have more to say on that topic next week. In the meantime, how do you define the term MID, Intel marketing aside for the moment.


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