Comments on: Lauren vs. Oscar Wilde while shopping for a laptop

By: Zippy

Zippy — Fri, 03 Apr 2009 00:47:39 +0000

M.S is going to hurt itself in the long run emphasizing on ‘cheap’. Oems are going to Linux because it’s free so they can sell even cheaper PCs. M.S according to some reports is practically giving away Windows to compete.

What’s going to happen to Win 7? Can they charge as much for Win 7 when PCs are 699 or even much less? Surely M.S should be trying to promote higher cost PCs so that can get more for Win 7? Instead they are helping Linux and Android into the netbook and cheap pc market.

By: Glenn

Glenn — Tue, 31 Mar 2009 01:49:19 +0000

If Microsoft was the hardware maker, I would agree with you. But the more cheap laptops that are sold, the more Microsoft OS and software are sold. There is indeed money for Microsoft at the low end. If you want to talk about the low margins of cheap laptop manufacturers, that makes more sense.

By: Richard

Richard — Fri, 27 Mar 2009 19:05:22 +0000

@Gareth – you’ll conceded that many of Apple’s ads poke fun at Windows (their Vista attack ads for example). You can’t buy OSX for any machine other than a Mac, and you can’t run Windows without a PC. Many, many fanboy arguments focus on that fact, so you can’t ding Microsoft on that.

The value argument is interesting, I’d argue that the other ads in this campaign are addressing that: a kid editing and sending a photo? Bonus message: you _can_ be creative with a PC!

By: Greg Furry

Greg Furry — Fri, 27 Mar 2009 19:02:02 +0000

Why would l drive a ford when I can drive a BMW? I think a better approach would be to go with the choice angle. There really only a few mac models to choose from but thousands of PCs. They could have looked for a 14″ or 12″ or netbook or just about anywhere Apple has a gap in the line and talked about the freedom of choice. If you attack the cool factor that might just have the opposite effect. Macs are cooler. I was thinking about a PC but now I want a mac to be cool.

By: Urkel

Urkel — Fri, 27 Mar 2009 18:05:42 +0000

“Who else makes ads that talk up another vendor’s product without ever focusing on your own?”

Answer: Apple

As much as people praise the “Im a Mac” ads, my biggest problem was that they never really show the Apple product. And that made the ads themselves feel a bit childish.

By: Gareth Clark

Gareth Clark — Fri, 27 Mar 2009 16:15:15 +0000

Interesting ads, probably better than all the recent ones they’ve done. But – odd to note that Microsoft choose not to focus on or make comparisons with their own product; rather they are focusing on the price of a 3rd party product (the hardware) which they themselves don’t make.

Who else makes ads that talk up another vendor’s product without ever focusing on your own?