Forget those ads with Seifnfeld and Bill Gates, as I mentioned earlier, this how Microsoft should be telling the story that it has with products like Windows Live Photo Gallery (a name that perhaps could use some work in and of itself, doesn’t quite roll off the tongue as neatly as say, iphoto). It’s a good contextual ad, that actually shows someone using the product to achieve a desired result, something that Apple has excelled at for years. Even better, it’s a cute kid who’s getting the result (and I bet they didn’t have to pay her the 10m they wasted on Seinfeld). I could think of at least six more Microsoft products that could use this type of treatment.
Video: Kylie uses Windows Live Photo Gallery
Advertisement
Definitely more believable than other ads. It’s amazing how smart kids are and how fast they can learn technology even at that early age.